I work where business meets technology. With close to two decades across marketing, product, and strategy, I figure out what is actually broken, design the fix, and build it myself. Fast, and at a fraction of the usual cost.
Most people can strategize or build. I do both.
A consultant hands you a strategy and walks away. A developer builds exactly what they are told. I do the rarer thing. I find the real problem, design the answer, and ship the product that solves it.
A strategic lens, built over a long career.
Marketing, product, sales, market research, consulting. I never stop at the surface problem. I see the whole business around it. Most logistics problems are not really logistics problems. They are information gaps. I find what is actually broken.
A methodical path, every time.
Diagnose the real issue. Validate the why. Map the solution. Then execute. No guesswork, just a clear route from problem to working product.
I ship it myself.
I don't stop at the slide deck. I design, build, test, and deploy the actual application, at a fraction of the cost and time of a full development team.
Bring me a problem, an idea, or a half-built thing.
Six ways I turn business challenges into outcomes that matter.
A problem, no clear path
I find the root cause and design a structured solution built for your business, not a template.
An idea, no validation
I pressure-test the idea and the reason behind it, then help you tell the story that gets it funded.
The blueprint
PRD, technical requirements, and go-to-market plan. The spec that turns intent into something buildable.
See it before you buy it
Real screens and interactive mockups, so you approve the experience before any code is written.
Built fast and lean
Production-grade web and mobile apps with AI-assisted development. Weeks, not quarters, at a fraction of agency cost.
Drowning in manual work
Automations that connect your tools and remove repetitive work, so nothing slips through the cracks.
From idea to deployed product, every time.
"Every engagement starts with clarity on the problem. Every product ends with something real in the hands of users."
I don't just talk about building.
Here's what I've shipped.
Live & Deployed
ThinkShift CRM
Enterprise multi-tenant B2B CRM for service businesses. Built solo, from schema to deployment.
What makes it different
- Each client gets fully isolated infrastructure and data
- Fully white-labeled, so clients never see the vendor
- New clients launch through configuration, not custom code
- Admins configure their own departments, roles, and pipelines
- Built around freight sales, not generic CRM flows
- Live in production with a real logistics company
Logisrch
An AI-native B2B marketplace for sourcing logistics services and professionals, built in the GCC.
Currently a working MVP, pre-revenue. Launching in the GCC first, then Canada, and building toward global coverage.
What makes it different
- Plain-language requests become structured, comparable quotes
- Voice or text intake, in Arabic and English
- Built horizontal across verticals, not a single niche
- New verticals launch as configuration, not rebuilds
- Designed around GCC compliance, customs, and e-invoicing
- A co-founder's freight network seeds real supply early
Employee Appraisal Platform
Cloud HR SaaS replacing spreadsheets with structured digital appraisals.
What makes it different
- Multi-tenant, one platform serves unlimited companies independently
- Each company gets its own branded, isolated portal
- Full appraisal workflow built in, no third-party tools needed
- Calibration access controlled per person, not just by role
- Designed for GCC SMEs replacing spreadsheets and paper forms
- Solo-built, live in production with a real paying client
eTeki
Interview-as-a-Service marketplace.
I joined at the start and helped take it from concept to a live marketplace.
My role
- Headed product, marketing, and delivery
- Created the user flows and journeys
- Worked with the founder, BA, architect, and engineers
- Built the community of technical interviewers
PraxisAI
An AI-powered human-skills simulation and assessment platform. Practice real conversations, get scored on real competency.
A working MVP. The first vertical is mental-health training: trainee counsellors practice with realistic AI clients through voice, avatar and chat, and every session is scored. Not a chatbot, a simulation and assessment system.
What makes it different
- The product is the assessment, not the conversation
- Every session scored on competency, not attendance
- Practice in voice, video-avatar, or chat
- Voice and text score identically, from one transcript
- Scenario library of real clinical presentations
- Built to be adopted by programs, not just individuals
In Active Development
LYVA OS
An AI-native Company Operating System, a company's Chief Cognitive Officer. It ingests every data source, stays queryable in plain language with citations, reasons across sources, and surfaces risk before it becomes a problem. Three surfaces: Strategic Console, Operating Layer, and Work Companion.
Prism Strategic AI
An AI management consultant as software. It grounds analysis in your own documents plus live web research, selects the right framework (Porter, BCG, GTM, growth), and returns a diagnosis and 12-week roadmap as white-labeled deliverables, with every figure traceable to a real source.
North
An AI execution coach for goals and habits, built for follow-through. It breaks a goal into milestones, habits, and one action for today, and meets you without guilt when you slip. No points, badges, or streaks by design. Calm and premium.
Caliber AI
A multi-agent review platform that pressure-tests an idea and shows its work. Several specialised agents assess it, an adversarial critic argues against it, every claim is sourced or flagged, and an evaluation harness scores the output before a human sees a verdict. Built to make AI output something you can trust, not just generate.
Elysium
A contribution economy for sustainable communities. Residents' real-world actions are AI-verified, rewarded fairly, and pooled toward a shared community goal. Designed around a real Dubai community, taken from discovery and personas through to a working prototype.
Website branding, design, and build.
Custom builds and WordPress, hosted and managed end-to-end.
When the answer isn't software, it's strategy.
Logistics Company, KSA
LogisticsERP/CRM selection, implementation, and CEO advisory on M&A.
StartUpLanes
VentureVenture screening, investor-ready pitch decks, financial models, and valuations.
ERP Company, UAE
Enterprise SoftwareRepositioning, regional websites, and a SE Asia channel partner program.
Mental Health EdTech Platform, India
EdTech / HealthAI therapy platform for neurodivergent children; product, pricing, and go-to-market.
Provincial Government, India
Public / SkillingDesigned and built a workforce skilling ecosystem under a state scheme: sourced trainers across Java, Android, and PHP, structured the program, and personally delivered interview-skills training to prepare students for employment.
IT Services Company, USA
IT ServicesPipeline architecture and messaging to lift qualification and win rates.
eCommerce Brand, Bahrain
RetailOmni-channel brand build, sourcing across the EU and India.
Women's Hospital, India
HealthcarePositioning and early demand generation.
The tools I build and work with.
buildBuild & Deploy
smart_toyAI & Automation
design_servicesProduct & Strategy
storefrontBusiness & Marketing
Where I've been. What I've driven.
Advisory and hands-on product builds for founders and CXOs across EMEA, NA, and APAC. Product strategy, go-to-market, MVP scoping, and AI-native builds, from first idea to shipped product.
Co-founded an AI-native B2B logistics marketplace for the GCC; owned product vision, architecture, and roadmap, and took the warehousing vertical from concept to a live MVP.
Led global marketing operations across eight regions: content, campaigns, social, and a full website and brand refresh with Deloitte Digital. Delivered a 66% lead lift and a $10M pipeline.
Built and led the global marketing function from zero: content, campaigns, events, and the company rebrand, with partner marketing across AWS, Google Cloud, and SAP. Drove 300% MQL growth and a $60M pipeline.
Ran an independent consulting practice for startups and SMEs across India, EMEA, and North America. Product development, rapid prototyping, brand and positioning, website builds, and demand generation.
Owned offer strategy, market launches, and go-to-market enablement for North America. Coordinated product, sales, and marketing so new offers shipped consistently and were well understood.
Market intelligence, competitor research, and stakeholder mapping for Lead Client Partners. Insight briefs and campaign analysis that informed pursuit strategy and leadership decisions.
CRM administration alongside market research, competitive intelligence, and reporting; supported the marketing director on global marketing and communications activities.
In professional practice since 2005.
Recognized along the way.
Emerging Leader
Evergent · 2022
GDC Star Debutant
Techwave · 2021
Extreme Services, Proactiveness
IBM · 2012
R&R Award
Deloitte · 2011
Quality Star
Deloitte · 2010
Extreme Services, Responsiveness
Kenexa · 2008
The full range.
Everything I bring to a problem: strategy, build, and growth.
Product & Strategy
AI & Engineering
Growth & Marketing
Advisory & Transformation
Industries
Bring me on full-time, or work together flexibly.
Full-Time Role
Join your team as a product leader or builder, owning outcomes from strategy through shipped product.
Fractional CPO / CMO
Senior product or growth leadership, part-time, with clear outcomes.
Product & GTM Advisor
Strategic guidance on product direction, launch, and growth.
Project-Based Build
Fixed scope, fixed deliverables, and a working product at the end.
Freelance & Contract
Hands-on building, automation, and prototyping on a retainer or per-project basis.
Teaching & Workshops
AI-assisted product building, GTM strategy, and interview and employability skills, for teams, cohorts, and institutions.
Open to full-time, fractional, contract, and freelance arrangements. On-site in the UAE, or remote across EMEA.
Education and certifications.
schoolEducation
- MSc Applied AINIT Sikkim · In Progress
- MBA, Information ManagementUniversity of Wales
- PG Program, Data ScienceINSOFE
- PG Certificate, Marketing & CommunicationMICA
- Bachelor of Computer ApplicationsAndhra University
workspace_premiumCertifications
- Enterprise Design Thinking PractitionerIBM
- Certified Scrum Product Owner (CSPO)Scrum Alliance
- Certified Subscription ManagerChargebee
- Campaign Manager & Display AdsGoogle
- Inbound MarketingHubSpot
- Social MediaHootsuite
- Digital Transformation, ML & AI, RPA & Cognitive TechLinkedIn Learning
Have a problem worth solving?
Open to new roles
Full-time, fractional, contract, or freelance. Remote, hybrid, or on-site.
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Response within 24 hours.